Warm & inviting scent. Definitely does smell marshmallow but it doesn’t project. It’s more of a perfume you smell when being hugged. But I think that’s fine because of the type of scent it is. And I love the bottle! So cute
Welcome to our store.
🚨 YUMMY VANILLA EAU DE PARFUM AND LOTION AVAILABLE NOVEMBER 5
YUMÉ
Couldn't load pickup availability
Gooey Marshmallow is a warm, sweet take on classic marshmallow. It opens with soft sugar, then settles into a rich, melted marshmallow note that feels smooth and slightly dense without being overpowering.
As it dries down, the sweetness becomes more rounded and creamy, with a subtle warmth that helps it last on the skin. It’s simple, sweet, and intentionally straightforward.
Fragrance Notes
Top Sweet Sugar
Middle Melted Marshmallow
Base Warm Vanilla
Smells Like
Warm, melted marshmallow, sweet, smooth, and slightly creamy.
Ingredients:
Alcohol denat., Parfum (fragrance)

Overall rating: 4.8 / 5 from 48 reviews.
Warm & inviting scent. Definitely does smell marshmallow but it doesn’t project. It’s more of a perfume you smell when being hugged. But I think that’s fine because of the type of scent it is. And I love the bottle! So cute
Jessica A. 4/5 Verified
This combo has definitely earned a permanent spot in my collection. This is such a smooth, sweet and creamy scent! I got a compliment on the first day I wore it! I need a big bottle once this restocks. Fast shipping and great packaging. I will order again!
Javina H. 5/5 Verified
I want to like this so much and it's so close but the waft of straight alcohol upon initial spray is so strong it makes me cough 🫠🫠
Emily T. 3/5 Verified
1000% yes! This is such a spot on gooey marshmallow scent. It’s pure marshmallow without any added notes. I absolutely love this perfume and will be purchasing more.
Sarah D. 5/5 Verified
This is officially my new fav marshmallow. The dry down is pure sugar and vanilla like a powdery marshmallow. I can’t really speak on longevity because, I just got it but I’m still getting whiffs of it and it’s been over three hours . And I didn’t even let her rest. This is fresh out of the mail.
Danielle T. 5/5 Verified
It’s smells Amazing! I bought the bigger size!
Ramon O. 5/5 Verified
Immediate love. I could smell the marshmallow as soon as I opened the package. I just know it is going to get better with age.
Kathy G. 5/5 Verified
This is the best marshmallow PERIOD. I have most the true/pure marshmallow perfumes on the market and this blows all of them out of the water YES even queen delizia di marshmallow
Christina H. 5/5 Verified
🍬💕 First impressions! It smells AMAZING the perfume itself is very soft and lightly scented, so if you’re expecting a strong, in-your-face marshmallow fragrance, this may not be it. After applying the candied marshmallow lotion & gooey marshmallow perfume and letting it sit on the skin for a few minutes, that sweet sugary marshmallow scent definitely comes through! 💗🍭
Claudia M. 5/5 Verified
Oh my God, I have been searching for this fragrance for so long. I’ve been looking for a true gooey marshmallow fragrance forever, and I have struck out so many times. I was just about to give up until somebody recommended Yume… and I’m so glad they did. This is it!!! Gooey marshmallow is that girl!!! I’m telling you she is sweet. She is creamy. She is noticeably unmistakably marshmallow. And her sweetness intensifies in the heat!!! Absolutely no berries, she does not turn into Play-Doh, it’s just so damn good!!! The marshmallow fragrance of my dreams!!! And I’ve already gotten so many compliments every time I wear her. She layers beautifully. Oh my God I am so grateful for this fragrance. I love it. I will be buying more so glad I got the big bottle!!
Brianna P. 5/5 Verified
Gooey Marshmallow is hands down one the best marshmallow fragrances with great longevity. It truly smells like a bag of sweet, fluffy and pillowy soft marshmallows. This is easily in the top 2 favorite marshmallow fragrances in my collection. The matching body lotion smells amazing as well and is very moisturizing. I'm a repeat customer for life.
Naphateri N. 5/5 Verified
Exactly like the notes say! Shipped so carefully too you can tell the brand owner cares about their product. Super cute, glass packaging that doesn’t feel cheap.
Joy L. 5/5 Verified
Smells so delicious absolutely love it and the lotion that matches they all smell so good!
Edith R. 5/5
I consider myself a marshmallow connoisseur, and this one is definitely up there with some of my favorites! It is a very photo-realistic marshmallow scent. You get fluffy, sweet, sugary, gooey marshmallow. None of that fake, juvenile marshmallow you find with other brands. This fragrance house is affordable, feels luxurious, and delivers on the scent! It's long-lasting and projects beautifully. I'd consider this a safe blind buy. Well done!
Krystal A. 5/5 Verified
This fragrance smells SO good! 🍬💕 It’s sweet, soft, and feminine without being too overpowering. The marshmallow note gives it that perfect cozy, sugary sweetness, and it has such a pretty, playful vibe. I keep catching little whiffs of it throughout the day. Longevity 100/10
Whitney M. 5/5 Verified
I LOVE this fragrance so much!! It smells exactly like lucky charms marshmallows and I’ve gotten a ton of compliments on it already!! I will definitely be buying a full size bottle.
Shanique N. 5/5 Verified
What a delicious and explosive long lasting fragrance.
Sabrina J. 5/5 Verified
I am beyond impressed by this fragrance it exceeded all my expectations. I ordered the perfume with the lotion and omg do they smell good , I can’t get enough, so comforting. So much better then other expensive perfumes I own. .The owner is very sweet and took her time to answer an email I sent .I couldn’t wait, so I immediately ordered a different fragrance of hers . I will continue to purchase from her and would 100 percent recommend to anyone. Not only was the scent spectacular,, the shipping was very quick and the experience itself was a 10/10 ! If your reading this review, take this as a sign to go ahead and purchase this fragrance, you won’t regret it .
Marilyn S. 5/5 Verified
This perfume is so cute and customer service is stellar!
Carol D. 5/5 Verified
This smells like a true marshmallow. The best part is, there is a sweetness here that makes me love this scent. It’s unique and doesn’t smell like any other marshmallow scent I own. I love it!
Ann R. 5/5 Verified
This is so good. I didn’t think I could find another great marshmallow but this is in my top 3. Really good and smells gorgeous. True marshmallow and how it’s supposed to smell!
Christina M. 5/5 Verified
This is now one of my favorite marshmallow fragrances in my collection. It’s a true marshmallow scent that projects and lasts. I wish it as sold in a bigger size. Shipping was fast and packaged perfectly.
Chartae W. 5/5 Verified
I love the gooey marshmallow you can smell the marshmallow in it.
Paulette S. 5/5 Verified
Smells so good. The perfect marshmallow perfume.
Mila A. 5/5 Verified
The best marshmallow fragrance out there!!
Brooke P. 5/5 Verified
Oh my gaaaawd!!! This is the most delicious marshmallow parfume I own! I have several that smell really good but dont last all day..this one does! I am loving this house!
Anne P. 5/5 Verified
Obsessed. The best marshmallow on the market!
Lauren F. 5/5 Verified
Smell is wonderful
Danielle D. 5/5 Verified
I was so excited for this perfume because all the TikTok reviews rage about the longevity however as of now it doesn’t perform great for me but I’m hoping that will change it does smell yummy I just wish it lasted a bit longer on my skin
Kelly D. 3/5 Verified
Absolutely delicious! Can’t wait to see how even more heavenly it smells in a couple of weeks!
Nejra C. 5/5 Verified
Smells EXACTLY like a real marshmallow. Scent does last a while, especially when layered with the lotion. Price felt very fair compared to similar products, and shipping time was phenomenal. 10/10
Sarah M. 5/5 Verified
It’s one the best gooeyist marshmallows I’ve ever smelled
Wilma W. 5/5 Verified
It doesn’t smell like marshmallows
Jennifer A. 1/5 Verified
Okay, Gooey Marshmallow is SO good! It’s honestly probably in my top five marshmallow scents, and that’s saying something because I have a LOT of marshmallow fragrances. 😂 It’s sweet, fluffy, and smells like a true, realistic marshmallow without that smoky or toasted smell underneath. Just pure marshmallow goodness. And the matching lotion with the perfume? So good together! If you’re a marshmallow lover like me, this one is definitely worth trying. 🤍
Cadidrea B. 5/5 Verified
It lasts literally forever! The only other perfume outta my 100+ collection that does this is bianco latte. Absolutely amazing smell too, and it projects throughout the day! If you want BEASTMODE, this is the perfume!
Bayli H. 5/5 Verified
Smells divine, this is a true marshmallow scent with none of the extras-just pure, decadent marshmallow bliss!!
Katherine M. 5/5 Verified
Smells so sweet but not like headache sweet. When you sweat i feel like it projects more which is amazing. It isnt beast mode but when someone is close they’ll smell it. Let it sit for a few days and that alcohol smell will be gone. It makes my room smell like cupcakes even when im out the house for a full day. I’ll shower and get a whiff of it in the shower. Its amazing truly
Emma F. 5/5 Verified
Perfect marshmallow scent!
Corie C. 5/5 Verified
The perfume is beautiful and the shipping was quick. No complaints, will definitely order again!
Anna E. 5/5 Verified
Oh my goodness!!!! This is the best Marshmallow perfume I have smelled hands down. It is super fluffy and sweet with a pinch of cotton candy, I have worn this 3 days in a row now. Excited to try more fragrances! This was my first experience and I am impressed. And it shipped to me super fast.
Miranda P. 5/5 Verified
Join our email list for exclusive offers and the latest news.